Marketing Essentials 101

Marketing Essentials 101

leadershipCategory: MGMT / LEADERSHIP – Duration: 15 minutes – Prerequisites: None


Do you know the essentials of marketing? Do you know how to truly “get inside your prospect’s head” and think about how they view your business? Do you know the type of value proposition you are offering in your market? Do you know which types of offers will measurably raise your facility’s status in the eyes of your prospects? Do you measurably know which is better for communicating with your market: email, phone, website, social media?

In this course, we’ll cover the basics of marketing in the modern age without forgetting the most important key to it all: building lasting relationships. From how to craft emails that get opened, to phone scripts and when NOT to use them, to front desk strategies for increasing your profit, we’ll cover it all and more in this course.